Western Rise makes some of our favorite products and has emerged as a brand you should definitely keep an eye on. Their ability to reimagine classic athletic wear and upgrade it, speaks volumes to their mission and direction as a brand. One product in particular that might be the best example of that is their new Merino Athletic Socks. Far from the socks you wore to gym class as a child or your basic athletic socks, these are constructed from premium merino wool with a touch of added stretch. They’re incredibly soft but do their job by neutralizing odor, wick moisture, and regulate temperature. Try them out for yourself in either black or white, click here to purchase.