Meet The Watch Bringing Nostalgia Back

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The VERO Smokey Bear Campfire Edition watch is a rugged yet refined tribute to America’s most iconic forest guardian. Inspired by the glowing embers and ash of a campfire, its gunmetal ion-plated stainless steel case and red-accented dial evoke the warmth and caution of Smokey’s timeless message: “If it’s too hot to touch, it’s too hot to leave.” Built for the outdoors, it features 120 meters of water resistance, a screw-down crown, and a reliable Seiko NH38A automatic movement with a 41-hour power reserve. Thoughtful details like green Super-LumiNova lume, quick-release leather and NATO straps, and an engraved caseback make it both functional and meaningful. Even better, 10% of each sale supports the U.S. Forest Service, making this $525 timepiece a wearable reminder to protect what matters most. Click here to purchase.

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